Responsible Business - Let's take responsibility

Birmingham Green Hotel Strives to be a Responsible Business
Taking responsibility for the environment and local community has been an important part of the broader commitment of the Rezidor Hotel Group to sustainable development for many years. In 2001, this commitment was fortified and placed within the scope of a programme called Responsible Business (RB). Each hotel has a unique RB Action Plan covering areas such as community outreach, environmental improvement, employee well-being and health and safety. To read more about the RB programme, please go to http://www.responsiblebusiness.rezidor.com/.

The hotels are engaged with both local charity groups and the corporate international charity organisation of Rezidor Hotel Group, the World Childhood Foundation. The mission of World Childhood Foundation is to defend the rights of the child and to promote better living conditions for vulnerable and exploited children at risk all over the world.

Radisson Blu Hotel, Birmingham Responsible Business Activities and Achievements:

• A special Job Shadow Day was held for leisure and tourism teachers to provide an in-depth insight into the hospitality industry. The event was set up by the Radisson Blu Hotel and Education Business Links, which works to bridge the gap between young people, teachers and business.
• Children from NCH Young Careers charity took part in a penalty shootout with NCH mascot Cedric the Dragon and also baked a special £300,000 shaped cake in the Radisson Blu Hotel kitchen to be auctioned off to guests. The hotel also offered the children an afternoon tea at Filini restaurant, cookery lessons and overnight stays. This event was a fantastic opportunity for the children to experience being guests in the hotel, and the cookery lessons provided practice for necessary life-skills.
• As part of its commitment to be a Birmingham Responsible Business, the hotel served as a key venue for local performers to showcase their varied talents during the 2006 Gigbeth festival. The festival brought together promoters, musicians and music organisations to provide industry exposure for fast-rising talents and to offer networking opportunities, advice and guidance and to promote Birmingham's music scene in a coherent manner.
• The Radisson Blu Hotel chose NCH Birmingham Young Careers as its charity for 2005. The hotel's programme of hospitality events aimed at giving respite to children and young people who care for sick or disabled family members.
• The Radisson Blu Hotel was honoured with a 2006 award from the Birmingham Employer Coalition. A sizable portion of the hotel's staff was previously unemployed, and many of these employees are from Birmingham's most disadvantaged wards.
• The work of Birmingham artist Ros Willis hangs proudly in the corridors of the meeting and events floors. The Radisson Blu Hotel's support has helped this local talent fulfil her life-long ambition.
• Working with East Side City Jobs, the hotel has recruited local residents to provide a high level of service to its guests.